2012 London Olympics - where is the merchandise being made ?

Quite a bit in the press recently (and thanks to @kevinmulryne on Twitter for pointing this out) about the country of manufacture of items being made and sold to tie in with the 2012 London Olympics.
Apparently over 90% of these items are made outside the UK, despite the potential to produce a huge source of income for UK manufacturers...

I noticed on a recent visit to St. Pancras that there is an Olympics shop (which was a tad empty of customers the few times I've walked past it, including Wednesday evening this week...)

Sky News has a feature on this issue (video report)

This would of course tie in with numerous GA related Olympics resources:
Planet Sport area of website
Faster, Higher, Stronger KS3 toolkit book - available from GA shop

and also a resource that Fred Martin has produced for use with Digital Worlds, which delegates at the GA's GIS courses will have a chance to see in the new year...

Update:
A related story on this could be the potential income and geographical themes related to the Royal Wedding that is apparently going to take place next year.
Apparently there's going to be an extra Bank Holiday so I'm all in favour of it !

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